Bread is better... an odd sight in Campos do Jordao

I'm sure this interesting canister can be found in various stores around Brazil.  We spied it in Campos do Jordao.  

"Bread is better than not bread."

Unless you're gluten-free...

This is another example of "English is cool, so let's put random English words on things and that will make them cooler..."  This happens a lot in Brazil (and I noticed it a lot in Korea when I was there, too).  My favorite one was a guy's shirt that said, "You are yes."

But what Peter and I really want to know is: Who is designing these things, how much money are they making, and can they hire us?